This is part of the path I walk every day. Nothing fancy or noteworthy, just one foot in front of the other…pretty boring actually.
At this point in time, we are all aware that social media is not much more than a highlight reel. Some share the messy parts of life, but the majority is the good stuff.
I was having a conversation last week with a couple of friends (husband and wife) that own a business together. At that time, they were a bit stuck. They hadn’t seen much growth in their business for a few months so we were working our way through that.
They pointed to a plaque on the wall behind me that highlighted gyms who’d reached a specific milestone in their business, something that they were after, and asked: “What are we doing that is holding us back from getting there?”
After all, they had access to the same tools and resources that those gyms on that plaque did.
I had a responsibility to be direct with them.
You see, in my 21 years as a coach, 12 years as a gym owner, and 6 years as mentor with @twobrainbusiness, what I’ve come to realize is this: the people who are successful are those that fall in love with the boredom of doing the work that needs to be done. They aren’t chasing novelty, looking for shiny and new, or the latest hack to progress faster.
They put one foot in front of the other, looking up from time to time to ensure they are pointed where they want to head, but the vast majority of the time is spent just putting in reps.
So here’s what we did: We spent a few minutes getting real clear on the work that needed to be done, understanding why it wasnt, and stripping away the novelty that kept distracting them. After that, it was up to them to just do it.
This works in our personal lives too.
Yes, it’s a blast to make super special memories with our kids on vacation, but the things that they care most about are seeing the giant smile on my face when they come bounding down the stairs early in the morning and the prayers we say as a family every night before bed. How do I know they care most about this? Because those are the things I remember about my parents: laughs at breakfast, having a catch, shooting some hoops. Those are the real highlights, the daily things that make the biggest difference.
So if you’re stuck in business or life, answer a few of the following quietly and honestly for yourself:
Did you press publish on that blog?
Did you do the reps of exercise?
Did you make someone laugh today?
Did you hug your kids and say I love you?
Did you hold the door for your wife?
These little things, the “boring” parts, are actually what make up the life you are living today.
Maybe boredom isn’t the best word. Perhaps rhythm or routine fits better. Yea, I like the sound of that. Fall in love with rhythm and routine.
If you’re persistent, you’ll get it.
If you’re consistent, you’ll keep it. One foot in front of the other.
Need some help with your gym business? Reach out to @twobrainbusiness.
Struggling in another area of life but not sure where to go? Send me a DM. I might be able to help, but if not I can surely point you in the direction of someone who can.

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